Home | Aditi Anand

Heads up! 👍🏻
UX designer with a bad case of empathy

Empathy powers my process.
Insight shapes my design.
Impact drives my work.

I’m Aditi, an Associate Sr. UX Designer at NetBramha Studios, passionate about interaction design, usability, DesignOps and telling stories through my designs.

I craft intuitive, scalable experiences that seamlessly blend function and creativity. I love creating experiences that just feel right.

Making mental well-being effortless & engaging

Reimagined 1to1Help, a mental well-being platform for professionals, making support more accessible, engaging, and habit-forming. Using UX research, behavioral analysis, and design thinking, we streamlined existing journeys and introduced new ones to drive proactive mental health management, fostering long-term well-being habits and higher user engagement.

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Usability testing for BHIM UPI

Conducted UX research and usability testing across five cities to refine BHIM’s payment experience for Tier 2 & 3 users. Through 43 in-depth sessions, we uncovered key user preferences, validating light, dark, and minimal UI prototypes. Insights from this study shaped design improvements, making BHIM more intuitive, accessible, and user-friendly.

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Making mental well-being effortless & engaging

Usability testing for BHIM UPI

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